PinnedPublished inThe StartupWhy Hip hop is more lucrative than any other genreMany people, more specifically older generations, would associate Hip Hop with violence, misogyny, profanity and gang banging. And to be…Jun 9, 2020Jun 9, 2020
5 reasons why Hip Hop struggled in 2023.Between 2012–2019, Hip Hop was easily the biggest genre in the world. However in 2023 it seems Hip Hop just doesn’t slap quite like it used…Dec 20, 2023Dec 20, 2023
Remember when Soundtracks made you fall in love with movies?!You probably have an idea of what I’m about to say but, “they don’t make ‘em like they used to!”Apr 17, 2023Apr 17, 2023
1 thing about Drake, he’s a Marketing GeniusThere’s very few people in this day and age that are as influential as Drake. He literally has the Midas touch at this point because…Nov 11, 2022Nov 11, 2022
Why having your name on your first single always works!I was listening to a throwback playlist the other day, when songs like ‘Still Dre’ and ‘Izzo’ by Jay-Z started playing. In that moment I…Nov 2, 20221Nov 2, 20221
The evolution of Johnnie Walker’s marketingDo you remember a time when Johnnie Walker was for old men like our Father’s and their peers?Sep 5, 20221Sep 5, 20221
This is how Pop Culture became the centre of everything.In the Oxford dictionary, Culture is defined as “a way of life” — the customs and beliefs, art, and social organization of a particular…Jul 20, 2022Jul 20, 2022
Listening to albums doesn’t slap like it used to…and here’s why.Growing up, listening to music was always an experience for me. The act of physically going to the music store, checking out all the oldest…Jun 24, 2022Jun 24, 2022
Top 12 African x International Collabs since 201612.Diamond Platnumz ft Omarion — African Beauty (2018)Apr 29, 2022Apr 29, 2022
The Burna boy dilemma: Stay true or Switch it upOver the last 2 years Burna Boy has dominated the African music space throughout the world. Particularly because he’s one of the flagship…Apr 29, 2022Apr 29, 2022
