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Many people, more specifically older generations, would associate Hip Hop with violence, misogyny, profanity and gang banging. And to be fair they’re not wrong, simply misguided.

Stemming from the late 90’s, Hip hop has managed to cement itself into culture with on-going fashion trends, dance moves and social justice movements just to name a few.

The power to heal

20 years ago if you wanted to be known as an international artist from Africa, you had to move overseas in order to reach that market. A record label would sign you and you would have to migrate closer to the label in order for you to record music and tour.

Nowadays with the help of the internet, the world feels like it is that much smaller and easier to connect with people on other continents. We’re starting to see major labels migrating to Africa to create an African subsidiary making it easier to sign artists from Africa.

This is…

We’re going to take a look at a few Amapiano artists who have made the biggest impact on a commercial level. The aim is not discredit other artists who have had a hand in helping the genre grow but to put a focus on those who’ve got the masses dancing and paying attention.

1. Kabza de Small & DJ Maphorisa a.k.a Scorpion Kings

The influence that Amapiano has created during its rise is actually quite phenomenal if you think about it. The genre has been rocking the South African streets for just over 3 years now and it seems to be filtering in other genres too. Most notably South African Hip Hop music. However the sound has also spread throughout the rest of Africa. Here are a few examples:

Dr Peppa ft. LucasRaps, Chang Cello & Riky Rick — What it is

This is practically a hip hop joint because its straight up rapping. The song was produced by Tyler ICU, who mainly does Amapiano tracks. As soon as the track begins you immediately start jamming…

Image from Begeek

On November 13, 2020, Travis Scott premiered the PlayStation 5 unboxing on his YouTube channel and it’s unlike anything I have ever seen before. Initially I thought to myself he’s probably just going to test drive the new console, play some games, react to some features while a few camera’s record him. Boy, was I wrong! In fact I’m glad I was.

The 10 minute video was a culmination of product placement, meets storytelling, meets musical performance, meets an experience. Travis is every brand’s dream at this point, he simply elevates everything.

The Product

The video starts off with Travis sitting on…

Image from RollingStone

Throughout history there always comes a time when certain artists change your life for the better with their music. Sadly they do it and you end up forgetting about them. Here’s a list of some of the biggest one hit wonders in Hip Hop. Enjoy!

12. Afroman — Because I got high (2000)

I’m going to be honest, there’s not much to say about Afroman except that he wrote a song about getting high and it blew up. I’m convinced that the only reason it was a hit is because of fellow weed smokers who know exactly what he’s talking about. …

Jacques Webster a.k.a. Travis Scott has become one of the biggest and most influential figures in modern day pop culture. Born and raised in Texas, Houston; Travis began his career as a producer until he was signed under Kanye West’s G.O.O.D Music label to be part of the production team.

Eventually in 2013, he signed to T.I’s Grand Hustle label as a solo artist, releasing a number of mixtapes as well as his debut album Rodeo (2015). At this point Travis was known more for his production skills than his rapping but the lead single Antidote peaked at number 16…

Traditionally speaking endorsement deals were designed only for the very best athletes, who are at the top of their game. These are the athletes that find themselves competing in finals year in and year out and most importantly winning titles & breaking records. After all they hold the most influence and grab the most attention.

It’s no surprise that in recent years, top sports brands like Nike, Adidas & Puma have decided to integrate themselves into pop culture. With the growing influence of popular culture within music, fashion, fitness and celebrity lifestyle, these brands came across a huge insight.

Kabza De Small & DJ Maphorisa — Image from Instagram (@kabelomotha)

The rise of Amapiano

Amapiano is the latest wave of music pumping in the streets of South Africa right now. Pioneered by revered producers and DJ’s such as Kabza de Small, DJ Maphorisa, MFR Souls, and JazziDisciples just to name a few. The term was coined by music duo MFR Souls based on the consistency of the piano used to accommodate the rest of the instruments in production. Fortunately for us it has evolved into a hard hitting dance genre with killer vocals comprising of indigenous South African languages.

Amapiano’s origins began in Gauteng, in townships like Atteridgeville, Mamelodi, Vosloorus and Thembisa. It garnered…

Photo by Emily Bauman on Unsplash

Beyonce is easily one of the most recognized names on planet earth. A mythical yet revered figure that all of us get to witness. Over the years she’s given us hit after hit and still we can’t get enough of her. In fact many would argue that she’s the best performer alive, at least the best that my millennial generation has ever seen. A position that belonged to the great Michael Jackson. And this speaks volumes about the calibre of artist that she is.

Lesetja Thema

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