Why Women are obsessed with Beyonce
Beyonce is easily one of the most recognized names on planet earth. A mythical yet revered figure that all of us get to witness. Over the years she’s given us hit after hit and still we can’t get enough of her. In fact many would argue that she’s the best performer alive, at least the best that my millennial generation has ever seen. A position that belonged to the great Michael Jackson. And this speaks volumes about the calibre of artist that she is.
“Beyoncé is a true Renaissance woman: a musician, a business mogul, a feminist, a mother, and a brand whose cultural gravity seems to emanate not from any one of these talents but from all of them in concert” — Mellisa Maerz
However Beyonce is more than just a musician, she’s a symbol for women; a symbol of aspiration, culture and femininity. As a man I never really understood it at first but I think I’m coming to terms with her role within the culture. And why exactly women lose their minds when they see her perform or even worse, they won’t hesitate to check you, if you talk badly about her. Why and how is she so powerful? This is why women are obsessed with Beyonce:
She’s a feminist
Beyonce makes women feel empowered. She is after all, a self proclaimed feminist, advocating for the equal rights of women. You can hear this in a lot of her music too, with songs like ‘Diva’, ‘Who run the world’ and ‘Flawless’, just to name a few.
Sometimes she delves deep into societal/racial issues that affect women, issues which some celebrities are too afraid to explore because of the possible backlash. Then other times she expresses her desires as a woman in her music. Her desire to be loved, to be sexual and most notably her desire to be angry and doubtful when her partner cheats. These are the kind of every day struggles most women deal with and she’s ultimately saying that she has the same problems too.
She’s a mother, a wife and mogul
Although Beyonce consistently advocates for women of colour, she ultimately serves as a symbol of aspiration and inspiration too. Not only is she a musical and cultural mega star but she’s also a wife and a mother. Her and Jay-Z’s marriage is considered by most as Hip Hop royalty, basically they are goals for people who dream of that kind of relationship — powerful but private.
The average woman wants to fall in love and get married, the average woman wants to start a family and raise her kids with her husband. So why should Beyonce be any different? Even more so the fact that her husband cheated on her really shows you that even the biggest stars in the world can get done dirty like that. And yet that has not stopped her from still doing what she does.
The Drunk in Love portrait of her marriage to Jay-Z is an example of the fresh thinking that makes Beyoncé so seductive: she has refashioned marital commitment in fun and sexy terms, giving marriage a new face at once enviable and unfamiliar. “She’s somehow relatable and untouchable at the same time,” — Melissa Maerz, Entertainment Weekly
However the icing on the cake is that she’s also a mogul. She’s about running an empire and getting that money. Parkwood Entertainment, is her production company and record label founded in 2008. Under Parkwood Entertainment she starred and was executive producer for the movies; Cadillac records (2008) and Obsessed (2009). Plus she signed underground talents such as R&B sister duo Chloe & Halle just to name a few.
”When I decided to manage myself it was important that I didn’t go to some big management company. I felt like I wanted to follow the footsteps of Madonna and be a powerhouse and have my own empire and show other women when you get to this point in your career you don’t have to go sign with someone else and share your money and your success — you do it yourself.” — Beyonce, Billboard (2013)
She’s speaks on blackness and black culture
Beyonce has always been pro-black even more so now that she’s a superstar. If you look at tracks like ‘Formation’ and ‘Brown skin girl’, she speaks specifically to black peoples appearance, skin colour and lifestyle with no shame. She owns her blackness and specifically highlights physical & character traits which historically have been seen as not appealing on black people.
As of July 31st, 2020, her visual album ‘Black Is King’ will be released exclusively on Disney’s streaming channel, Disney+. It was originally meant to accompany the release of The Lion King: The Gift soundtrack in 2019 however taking into account the events surrounding Black Lives Matter in 2020, she felt this would be the most appropriate time. She describes the album as a love letter to Africa, meant to celebrate the rich culture and traditions originating from the continent.
“With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy. — Beyonce, (Instagram post)
She’s one of the sisters
There’s always a misconception that women cannot get along because they are always in competition with each other. Well, Beyonce puts those kind of stereotypes to bed as she has always stayed true to her fellow band mates Destiny’s Child. One would think that considering her enormous success as a solo artist she would have left the ‘Say my name’ days alone but she stays reppin' her day one’s. A lot of her solo tours/concerts include a set dedicated to only Destiny’s Child classics, with surprise performances from Kelly and Michelle. And to be fair her band mates have amassed their own level of success, so it’s not like they need her co-sign but I’m pretty damn sure they wouldn’t say no either.
“She’s the fantasy woman for a generation that’s obsessed with having it all,” says Maerz. The central value that Beyoncé represents – across her art, entrepreneurship, activism, and family devotion – is boundless potential, a message particularly appealing to millennials. What can’t she do?” — Entertainment Weekly
She’s gets involved in social justice
Beyonce’s Bey Good foundation has taken the initiative to provide a 6 million dollar relief fund to different organisations during the current Covid-19 pandemic. The relief fund will help with the personal wellness and mental health of workers, as well as medical services, food deliveries and supplies.
Not to mention she recently penned a letter to Kentucky’s Attorney General after the brutal killing of Breonna Taylor by the police. In her letter she demands justice, urging the AG to take swift action and charge the police officers as this kind of abuse of power cannot continue to happen right in front of our eyes any longer.
In the end it’s no surprise that Beyonce has such a huge following, specifically from women. She is the epitome of a Boss B***h, she works hard, makes her own money, supports her community and is drunk in love, all at the same time.
